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Unveiling the Rise and Fall

of a Mobile Internet Pioneer

In "Founder’s Tale: How I Raised & Lost Millions: The Story of a Swedish Startup room33", I share my personal journey through the exhilarating highs and devastating lows of entrepreneurship during the ’90s mobile internet boom. As co‑founder of room33, I’ve woven together a gripping narrative with invaluable business insights, offering a unique perspective on the startup world.

What You’ll Find Inside​

  • A Cautionary Tale
    Discover the rise and fall of room33, a pioneering startup that sought to revolutionize the mobile internet. Learn from our journey—from initial success to the challenges that led to room33’s collapse.

  • Real‑World Insights
    More than just a story—it’s a learning experience. Gain insights into the critical decisions and turning points every entrepreneur faces, including balancing innovation, ownership, and external forces.

  • A Personal Perspective
    Blending novel‑like storytelling with real‑world events, I offer a deeply personal view of the emotional and psychological toll of entrepreneurship.

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Why This Book Matters​

Every company’s story is, at its core, about people—the creators, managers, and those who sometimes lose control over their work. Founder’s Tale reveals the most vulnerable aspects of entrepreneurship, offering lessons in resilience, crisis management, and the art of bouncing back from failure.

Get Your Copy Today​

Whether you’re an entrepreneur, business student, or financial market enthusiast, this book offers valuable insights to guide your journey. Available in audio and ebook formats for your convenience.